Intelligent apps such as VPAs perform some of the functions of a human assistant, making everyday tasks easier (by prioritizing emails, for example), and its users more effective (by highlighting the most important content and interactions).
Other intelligent apps such as virtual customer assistants (VCAs) are more specialized for tasks in areas such as sales and customer service. As such, these intelligent apps have the potential to transform the nature of work and structure of the workplace.
«Over the next 10 years, virtually every app, application and service will incorporate some level of AI,» said Mr. Cearley. «This will form a long-term trend that will continually evolve and expand the application of AI and machine learning for apps and services.»